To cleanse your palate between different beer styles, try water, pretzels, crackers, etc. Stands too close to the speakers at a Coldplay show, can't hear normal speaking voices for 16–48 hours, according to health line dot com. Next up from Summit Brewing: A Glitter IPA that files your taxes. We asked the man behind the Twitter account, Summit’s PR/Content Coordinator Brendan Kennealy, about why he’s taken such a unique approach to this uncharted territory for craft brewers.įirst, a primer on some of Summit’s pithiest responses to three of the wildest beer reviews they’ve received recently on their Untappd page. Summit Brewing, the 25th largest craft brewer in 2017 according to the Brewers Association, has taken this approach after reading some off-the-wall reviews on their Untappd page. Craft brewers should be able to provide their honest feedback back to the critiques they receive as it helps hold both parties accountable. While every opinion should be valued as an honest look into what someone thinks about the beer they’re tasting, one can argue that the conversation should go both ways. In the worse sense, social media platforms like Twitter and Untappd offer anonymous critics a vehicle through which to hurl insults, often unwarranted, at breweries. In its best sense, the availability of social media allows craft brewers to connect with their patrons and for beer lovers to socialize and discuss with one another, expanding their passion and knowledge of the industry. Both have become dominant forces in the day-to-day lives of many Americans, and both have become intertwined – for better or for worse. The growth of craft beer and social media have followed somewhat similar trajectories.
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